Tips to create a brand-boosting welcome email
How to make a brand-boosting welcome email ?
We’ve covered the first three steps of the
5-Step Activation Process.
You’re now equipped to create a lead magnet and optimize your site to capture and convert traffic to subscribers. This is where a new reader becomes a subscriber, and one of the first communications they receive from you is the welcome email.
Welcome emails have the highest open rates among all emails 14 with the average open rate for welcome emails being 50 .
But most welcome emails don’t do a brand any justice largely because of the following sevenreasons.
7 THINGS YOUR WELCOME EMAIL MUST DO (BUTPROBABLY DOESN’T!)
1. Your welcome email sounds completely different from your other content Your brand has a voice.
It’s the tone you use to communicate with your audience. And that voice is infused into your content and your interaction with your readers.
The words, tone, and style you use in your content say a lot about your brand. Your subscribers likely read a few of your blog posts or watch a couple of videos before opting in to your email list. And when they do, are they getting the same brand experience? Or do you sound like a completely different person? Most people clamp up when it comes to writing emails, but an email is just like a blog post. It’s an extension of your brand. So a consistent brand voice is essential.
2. Your welcome email doesn’t state why you’re the most effective person to assist them Identify the aim of your business:
• area unit you educating a reader regarding healthy eating?
• area unit you exalting him/her to mend her cash mindset?
• area unit you educating your reader regarding however he/she will travel the planet on a shoestring budget?
Now that you just have known this, why area unit you the most effective person to inspire, educate, or teach your subscriber regarding this?
This is wherever countless individuals have hesitations regarding not being associate knowledgeable.
You don’t ought to be associate knowledgeable.
You don’t ought to have a certification or be blogging for associate insanely long amount of your time.
You don’t ought to earn six figures or be associate author still.
You just ought to be 2 steps earlier than your reader or ideal client.
Are there sure stuff you did that created you clear your school debt inside three years?
have you ever slashed your grocery budget through meal planning?
Have you visited over 10 countries on a restricted budget?
While these could seem standard to you, there area unit those who would like to do a number of what you’ve done. therefore share your experiences in your welcome email and provides them a glimpse of what they’ll learn from you and what change they’ll expect by reading your content. If you’ve been featured on position sites or podcasts, this can be additionally your small space to let your new subscriber realize it. they have to grasp you’re a trusted supply, therefore don’t hesitate to share your achievements, notwithstanding however small.
3. Your welcome email does not hint at an invitation to converse with you You may have heard about the importance of asking your subscriber “What are you struggling with?
” This phrase was popularized by Derek Halpern of Social Triggers, and you may have seen several of your favorite bloggers asking the same question in their emails.
the principle behind it’s to encourage the reader to share their thoughts with you.
But what can you ask without sounding like 95% of the online entrepreneurs out there?
If you’re a travel blogger, you could ask them what region or country they want to conquer next and what their biggest hurdles are with traveling. If your business is about organic living, you could ask them what questions they have about shopping for organic food. But be prepared to get replies.
And if you want to nurture your audience, respond to as many of those emails as you can. We spoke briefly about brand accessibility in section If you don’t intend to be accessible via email, set expectations right from the start.
4. Your welcome email promises you won’t send too many emails I’ve seen this in several welcome emails I’ve reviewed.
Yes, you’re being considerate of your subscribers’ time and space.
But these new subscribers opted in because they like your content and feel that you can help them.
Why would they not want your emails especially if this is something they opted in to?
Your audience will unsubscribe if they’re not comfortable with your email frequency.
But this shouldn’t be a reason to email your list any less especially if you have a good reason to email them.
5. Your welcome email sounds like a goodbye Will I hear from you again?
Will I only get updates?
Is this goodbye?
Several welcome emails I’ve reviewed don’t give the reader a glimpse of what’s coming next?
Will they get more emails?
What are you going to be sharing?
A welcome email is a conversation.
You want them to think about things and look forward to seeing your name in their inbox. This works best when you have a nurture sequence that follows your welcome email.
More on that in the next section.
6. Your welcome email does not tease and intrigue How do you get your subscribers look out for your name in their inbox?
How does one keep them nervypuzzling over one thing you raised?
You can do so by adding a dash of tease and intrigue in your welcome email.
Close your email with a question.
Here ar some samples of the way to do this: does one understandthat ninetieth of what individualsbelieve regarding organic vegetables is wrong?
I’ll tell you what that myth is tomorrow and how it’s going to help you cut your expenditure by up to 50%.
Do you know how long it takes for your body to form a habit?
The answer will shock you. Look out for that tomorrow.
7. Your welcome email has too many asks Help me with a survey What product should I create?
What blog posts should I write?
While it’s not wrong to ask your audience to help you with something, an ask made too soon or an ask that is clearly only beneficial to you is a huge NO. It can also be downright repulsive. Likewise, think carefully about the links you place in your welcome email.
Which social platforms are most important to you?
Where do you want them to follow you?
What do you want them to do?
Choose your links accordingly so that the reader takes the action that you want them to take. Giving too many choices ends up being counterproductive and it confuses the reader